Research Forum (Workshop 3): Micro-trends

All trends starts with a micro-trend. During this interactive workshop, we will explore a method to analyze micro-trends in general and more specifically what influence they can have on the TECoSA ecosystem. The result will be used for new research questions, master thesis proposal and ideation for research project proposals.

Preparation: Document micro-trends in your personal and professional life (this will be used as the input data)

Before our research forum in May, I would like that you to do a short reflection on micro-trends. This will give additional value to our discussions and explorations. Prepare 2 micro-trends that you have observed during the Spring.

A micro-trend is something that that might be the beginning of a change, but we are not yet sure.

Please note, it doesn’t have to be related to your business.

Examples:

• During the last month, 4 customers/colleagues/partners asked me [….]. Previously, I seldom get that question.
• During the spring, 4 of our suppliers/customers/colleagues has [….].
• Before the pandemic […] was one important part of our customer/employer offer. Now, the interest seems to be very low.
• When I am walking thru the city/attending digital events or customer meetings, I have observed that […]. Previously this was not common.

From Spring  2021, the Research Forum will be open to all TECoSA members, from academia and industry alike, by invitation to tecos-all.  Facilitator: Martin Karlsson (martink9@kth.se)